‘Ubiquity’ is a word often saturated in its usage in many industries. But not the ridesharing industry. The convenience, and what people are willing to spend on it, of alternative transportation modes, a new generation of connected apps, as well as the drive towards sustainable and smarter cities, are all factors contributing to the increasing trend of ridesharing technologies.
"America is running a failing transportation business"
- John Zimmer, Co-founder - Lyft
Ridesharing allows opportunities to free up land now occupied by parking lots and congested streets for new businesses and public spaces.